Onboarding
Activate new customers, faster
Walk every new customer through their specific plan, benefits and next steps. Programs on the Vintom platform see up to x4 increase in activation rate.
Consulting · Agency · Tech
SPEAK TO EVERY CUSTOMER 1:1.
PLAYME designs and runs personalized 1:1 video campaigns for the world's most demanding CRM, loyalty and member programs. Strategy, creative and production — powered by Vintom, the personalized video platform trusted by brands like Standard Chartered, MetLife, Santander and IKEA.
Sample video
"Hi Marco — here's your season in 60 seconds."
Powered by Vintom · trusted by global brands
Standard CharteredMetLifeManulifeBNP ParibasSantanderCitiAmerican ExpressVodacomViettelClaroT-MobileO2A1IKEAVolkswagenGSKViiVPZUVitalityBetano
Banking · Insurance · Telco · Retail · Healthcare & Pharma · Betting & Gaming · Power & Utilities · Debt Collection · People & Culture (HR) · Automotive
What we do
One video, made just for them. A million times over.
Personalized video lifts engagement, retention and conversion because it feels like it was made for one person — because it was. PLAYME builds the campaigns, the creative system and the data flows. Vintom renders the videos at industrial scale — capable of generating millions of unique videos per day.
Consulting
Strategy & use cases
We audit your customer lifecycle and identify the moments — onboarding, billing, renewal, loyalty — where a personal video will move the metric that matters.
Agency
Creative & production
Scripts, art direction, talent, shoots and dynamic templates — designed to scale to millions of variants without losing cinema-grade quality.
Technology
Deploy & measure
CRM integration, rendering via Vintom, omnichannel delivery (email, SMS, WhatsApp, in-app) and a clean analytics loop into your stack.
How it works
From CRM + behavioral data to a personal video — in three steps.
We don't just read your CRM. We enrich it with real-time behavioral signals through Synerise — a state-of-the-art AI-powered customer data platform — so every video is context-aware and predictive: we know what each customer will do next, not just who they are on paper.
01
Connect & enrich your data
We map your CRM, loyalty program or membership platform — and layer in real-time behavioral signals (browsing, app events, transactions, engagement) through Synerise's AI-powered CDP. Names, tiers, milestones, live behaviour and predicted intent all become personalization tokens.
02
Render the video
Vintom's engine stitches dynamic frames, voice-over, charts and graphics into a unique high-quality video for every recipient — millions per day if needed, triggered by the moments that matter.
03
Deliver & measure
Email, SMS, WhatsApp or in-app. Every play, pause and click flows back into Synerise + your CRM to sharpen the next context-aware campaign.
Use cases
Engineered for the full customer lifecycle.
Onboarding · Activation · Upsell · Cross-sell · Retention · Loyalty · Video billing · Renewal · Win-back · Fan engagement
Loyalty & Retention
Reward members by name
Tier celebrations, year-end recaps and proactive benefit reminders. Up to 50% churn reduction across retention deployments on the platform.
Upsell & Cross-sell
Right offer, right moment
Personalized recommendations rendered as 1:1 video — driving x2.5 increase in upsell and x2 in retention conversion.
Billing & Fan Engagement
Make every message feel personal
From video bills that explain a customer's specific charges, to matchday recaps for fans — at scale, one person at a time.
Proven results
Real campaigns. Measured outcomes.
Selected results from personalized video programs deployed on the Vintom platform — the same technology PLAYME uses to deliver campaigns end-to-end.
Retail Banking
Mobile banking app adoption
43%
of viewers clicked through to download the new app from the App Store or Google Play.
Standard Chartered · Singapore
Insurance
Anniversary upsell offer
+220%
increase in upsell offer conversions vs. unpersonalized messaging.
Life insurance carrier · EU
Telco
Personalized bill explainer
-33%
reduction in Call Center inquiries after customers received a personalized bill video.
Claro · Colombia
Retail
Inactive shopper reactivation
72%
of viewers clicked to receive their personalized voucher.
Loyalty club · Retail
Debt Collection
Empathetic repayment nudge
18%
clicks to settle balance via the in-video repayment link.
Nimble · South Africa
People & Culture
Interactive employee survey
+121%
increase in successfully collected survey answers.
Enterprise HR program
Source: vintom.com/cases — Vintom is PLAYME's underlying personalized video technology partner.
What can be personalized
Think of it as a programmable film.
Every visible and audible element in the video can be a dynamic variable — driven directly by your customer data and business logic.
01 · Master film templateOne creative · hundreds of variants per slot
{ Talking head · presenter }240v
- ActorHost
- LangES
- Style3D avatar
- OutfitCasual
Opening scene84v
- SegmentVIP
- MoodCinematic
- SeasonSummer
{ Name & language }1240v
- NameLiam
- LangES
- ToneCasual
{ Data chart }320v
- KPIPoints
- Trend−12%
- Period30d
{ Offer & CTA }196v
- LifecycleRenew
- TierPremium
- Offer2×pts
240 × 84 × 1,240 × 320 × 196 =1.5T+ unique videosfrom one master film
02 · Same film + each viewer's data ↓
Viewer ACRM row · #1024
Marco
- Region
- Madrid · ES
- Language
- Español
- Tier
- Premium
- Lifecycle
- Renewal
Rendered · 1:1
#1024
¡Hola Marco!
MARCO
YTD growth+18%
Tu plan crece +18% este año.
- Español
- Madrid
- Growth chart
Viewer BCRM row · #1025
Aiko
- Region
- Tokyo · JP
- Language
- 日本語
- Tier
- Standard
- Lifecycle
- Onboarding
Rendered · 1:1
#1025
こんにちは、Aikoさん
AIKO
Setup progress1 / 3
3つの簡単なステップで開始
- 日本語
- Tokyo
- Steps UI
Viewer CCRM row · #1026
Sofia
- Region
- Berlin · DE
- Language
- Deutsch
- Tier
- Basic
- Lifecycle
- Churn risk
Rendered · 1:1
#1026
Hallo Sofia
SOFIA
Usage 30d−42%
Nutzung gesunken — sparen Sie 20%.
- Deutsch
- Berlin
- Decline chart
1 master film×N data points per viewer=Millions of unique videos
Voice & audio
Single words, full sentences or entire sections become dynamic — recorded talent or AI voices in any language.
Visuals & graphics
Captions, images, animations and live charts adapt frame-by-frame to each recipient's data.
Actors & AI avatars
Use a real-actor recording or a digital AI avatar — dialogue changes per viewer.
Interactive branching
Viewers tap to choose paths inside the video — turning a one-way message into a conversation.
In-video CTAs & forms
Embed personalized buttons, links, surveys or data-collection forms directly in the video.
Logic-driven scenarios
Combine variables with business rules so each viewer sees the most relevant story — automatically.
83%
Watch to the end
34%
Avg. click-through rate
x4
Onboarding activation
50%
Churn reduction
Benchmarks from personalized video programs deployed on the Vintom platform across retention, onboarding, upsell and loyalty campaigns. Sources: vintom.com, playme.video.
Ready when you are
Let's design your first campaign.
A 30-minute call to map your lifecycle, identify the highest-impact use case and scope a pilot.